Search Engine Friendly Content and Site Structure

There’s a lot to consider when you create a website and search engine optimization (SEO) should be on the top of that list. Here’s a quick summary of best practices for onsite SEO. Be sure to:

1- Include clear title tags

• Create unique title tags for each page
• Accurately describe the page’s content
• Use brief, but descriptive titles

2- Provide a Meta Description tag

• Use unique description tags for each page
• Summarize the key information per page
• Write high quality and concise descriptions

3- Fill in the image and video blanks

• Add descriptive captions
• Use Alt Tags
• Use descriptive file names
• Provide a transcript or summary of video content

4- Clearly structure your URL

• Use descriptive URLs, with words, not numbers and symbols
• Use a directory structure for your URL

5- Ensure a cohesive site structure

• Develop a directory structure schematic for your site, starting with the home page
• Ensure there is no orphaned content on your site