There’s a lot to consider when you create a website and search engine optimization (SEO) should be on the top of that list. Here’s a quick summary of best practices for onsite SEO. Be sure to:
1- Include clear title tags
- Create unique title tags for each page
- Accurately describe the page’s content
- Use brief, but descriptive titles
2- Provide a Meta Description tag
- Use unique description tags for each page
- Summarize the key information per page
- Write high quality and concise descriptions
3- Fill in the image and video blanks
- Add descriptive captions
- Use Alt Tags
- Use descriptive file names
- Provide a transcript or summary of video content
4- Clearly structure your URL
- Use descriptive URLs, with words, not numbers and symbols
- Use a directory structure for your URL
5- Ensure a cohesive site structure
- Develop a directory structure schematic for your site, starting with the home page
- Ensure there is no orphaned content on your site